G Puccini's Tosca Essay Example | Topics and Well Written Essays - 500 words

G Puccini's Tosca - Essay Example Nevertheless; those musical references to objects, persons, or ideas are not developed on a Wagnerian scale and are not certainly woven into symphonic web. Puccini’s musical motives serve as a narrator and provide information a character’s unexpressed thoughts, recollections, or recall. In Act 1 Tosca and Cavaradossi’s plan their rendezvous that evening, but Cavaradossi’s thoughts are revealed when Angelotti’s fugitive motive is heard. Likewise, Scarpia’s interrogation of Cavaradossi is punctuated by the motif connoting the well: Cavaradossi refuses to mention the well, but the music reveals that he is thinking about it (Puccini 21) Tosca begins on an imposing, quasi-tragic note, much darker than the opening pages of Puccini’s earlier operas. However the composer takes care to introduce the Sacristan, a basso buffo, for comic relief. Puccini was always very careful to include well defined minor characters. The Sacristan’s banter with Mario gradually leads to the aria â€Å"Recondita armonia†. This piece requires vocal intensity and extension, together with depth of interpretation from the tenor, and is enriched by the Sacristan’s counter-melody (21). A nearly comic interlude features the sacristan and the chorus, creating an overall cheerful tone. This is immediately interrupted with the arrival of Scarpia, as the orchestra once more becomes deep and obscure, but with energy and power this time conveying the overall power held by the police chief. Every accent and work of Scarpia is underscored by Puccini to depict a character with the depth of evil comparable perhaps only to Iago in Verdi’s Otello.The darkness of the orchestra continues throughout the scene of the search of the church. Upon Tosca’s sudden arrival in the cathedral, the sinister nature of the music is toned down significantly as Scarpia acts politely towards her. However, as Scarpia plays upon Tosca’s jealousy, the music resumes

Marketing Campaign of Benetton Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Campaign of Benetton - Assignment Example Most of the companies use all forms of advertising media. The mass media is often used for advertising, such as radio, Magazine and TV; those medias are important aspect, it transfers the message that companies want their customers to know, and directly supports the selling efforts for the sales team; normally they support the advertising, so we may focus on some particular media, the reason is that the customer would like to know which brand is the most popular, so they may consider to purchasing their products. This report will consider the current and future market in Taiwan and provide an appropriate budget for Benetton; it can help Benetton to rebuild their brand image to target customers, even to purchase the products of Benetton. It would be popular to carry out the ideal of member card in Taiwan. Whenever customer purchases the products from Benetton, they can receive the voucher every time, the customers can collect it and exchange to a member card, it will give a discount whenever customers purchase the products from Benetton. 11 Benetton is a world famous clothing producer which launched in 1984 by Luciano Benetton. The family has an annual turnover of 2.0 billion euros. Benetton presents their products in 120 countries in the world. Except for "United Colors of Benetton", they developed other brands, such as Sisley, Playlife and Killer Loop. Almost 90% of the products are manufactured in Europe. Its distribution network is around 5,000 stores around the world, and there is an increasing trend on large floor-space point of sale offering high quality customer services and new generates. (www.benetton.com) The company has great negotiating power over its subcontractors, about 80 per cent of the manufacturing is done by 600 subcontractors in Italy. Benetton just focus on it's design and dyeing. Most of garments are produced in white and dyed by Benetton's fashion experts who decide the colors of the season, the company produces over 100 million garments every year, so there are keen competition between the suppliers. They both wants to be Benetton's suppliers. (www.benetton.com) Benetton's Campaign Objectives and Initiatives Objectives This report aims to look at the current and future market of Benetton Group, and evaluate the marketing communications strategy in Taiwan; it will identify the problems or positive issues and provide a recommendation of the communication mix. Furthermore, it will build a communication strategy and set up milestones for the plan which includes appropriate media and provide a budget for the company. Initiatives To achieve the aims, research objectives should be set up, and then it can be plan for it. There are several initiatives: To identify the message they wish to convey and associate with the brand To discover more customers in