Research paper Essay Example | Topics and Well Written Essays - 750 words - 11

Research paper - Essay Example Therefore, consumers have a wide variety to choose from. The emotions of consumers play a great role in determining their choices and buying behavior. Freeride Media LLC (1998) conducted a research on shopping habits, and findings showed that one-fourth of the respondents bought clothes and accessories on impulse buying. Nonetheless, in order to choose form a variety, consumers develop their preferences in accordance with their perception towards the brand. However, successful brands have the capability of making consumers aware of their presence in the market, thus raising their probability of consumers purchasing the product (Azevedo & Farhangmehr, 2005). This study aims at exploring the effect of brand image on consumer purchasing behavior in clothing, with a special focus on the American consumers. Nonetheless, determining the relationship between brand image and consumer purchasing behavior can help marketers and practitioners in the clothing industry to develop effective strategies of increasing their sales and revenues. The clothing sector has been selected, as here; strong reference group will influence the brand choice. In addition, the target population includes the American consumers, as this forms a large customer base for fashion. Additionally, famous clothing brands such as ZARA and H& M have ventured into the American market, thus the American population has a significant influence on these companies (Dishman, 2013). In any research, the method adopted depends on the nature of the research. In this research, the main aim is to explore the consumer purchasing behavior on clothing. Here the beliefs, attitudes, and opinions of consumers on the brand image are explored. Therefore, a qualitative research will be adopted. Nonetheless, in order to answer the research question in this research, the interviewing method is adopted, whereby qualitative interviews are used. These involve an interaction between

A Long Long Sleep Review Essay Example for Free

A Long Long Sleep Review Essay 1. A Long Long Sleep by Anna Sheehan 2. The book was first published in 2011 in the United States 3. Discussion of the plot a. The story takes place in the ComUnity 62 years after the main character is â€Å"stassed†. b. The protagonist of the story is Rose Fitzroy, who was awakened after 62 years in stass. c. Rose was the heir of the wealthiest family in the world. However, she was put in stass by her parents for 62 years until she was discovered. Desperate of losing her parents, her first love, her friends and everything once belonged to her, Rose tries to put her past behind her and adapt to her new world. d. Rose is the target of reporters and her surroundings when she first starts her new life. The students at school try to avoid her and treat her as if she was a ghost. She is rejected by Bren, the one who found her and woke her up by a kiss. Every night, she suffers the nightmare of her past life and the fear of losing her new life again. Most importantly, she is the target of a robot assassin, which was programed by her own parents in order to â€Å"keep her safe†. e. As the robot trying to kill Rose, she also finds out that Bren’s grandfather, who arranged everything for Rose since the day she was found, is Xavier, her long lost love. She is shock and sinks into a sea of thoughts. When she is talking to Otto about what has happened, the robot finds her and she just gives up. On the way to the robot station, she is technically dying because of all the pain, but still manages to think about her past, what her parents had done to her and her family, her present, who she really is and the people around her including Xavier, and her future, who she is meant to be. At the station, where all the stass tube is hidden, she decided to fight back the robot. With her little strength, she manages to throw the battery at the robot, which later exploded, and she was saved by hiding in the tube. As for her relationship with Xavier, they still love each other as much as they ever had. Rose was able to forgive the people who hurt her, in order to hold on to her dream. 4. I think the book is about 8. I was drawn into this book and its story since the first few pages. This is the first book that I really took home to read. The story is very excited and can pick up the speed at some parts. However, the fact that Rose fell in love with Bren too fast rather looking for her parents or Xavier made the story become just another fairytale with a modern twist. Besides that, I really like this book! 5. A. How old was Rose supposed to be if she wasn’t stassed? * Rose was technically a hundred years old. Before the last 62 years in stasis, she was stassed many times. It actually took her 38 years to reach the age of 16. (page 152 – 153) B. How many brother and sister does Rose have? Rose had two other siblings, a brother named Stephano and a sister named Seraphina. Rose doesn’t know (or remember) of their existence until she saw the files in the robot. Her siblings were also programed to be killed by the robot. If not, they were still stassed until then. (Page 312-313) C. What does Rose do in order to talk to Otto? Since Otto couldn’t talk and afraid to touch Rose, she decided to â€Å"chat† with Otto on a screen (I assume it’s like a tablet). (Page 102) 6. â€Å"I try to keep myself active, keep my heart open, refuse to sink into despair when I find myself crying for no reason in the middle of the night†. This is my favorite line of the book because Rose has been suffering so much, all because of her parents. She did not have the love that every human being deserve to have, yet she is still trying really hard to move on, forget the past and holding on to her future. I can also find myself in this line since I have been always trying to be happy and not being desperate over the â€Å"bad† things that happen in my life. 7. One thing I’ve learned from this book is to not give up easily and hold on to my dream.

Imported Cars :: essays research papers

Picture yourself in Orange County, California. As you walk on the gravel covered road, you spy a bright neon green Honda Prelude. When you take a close look, you will see all kinds of logos. Pokemon, Honda, Greddy, Mugen, Transformer, TriZone, Kamikaze, Weapon R, Neuspeed, Barely Street Legal, HKS, Xenon, DC Sports, Catz, Nakayama, Venom, Napolex, Tokico, Momo, Honda Sport, and Street Glow are all popular logos you can find anywhere. As you turn a cheek, the sun’s bright beam is reflecting off the shiny chrome wheels. Since it is hurting your eyes, you turn around; right in front of you is a sticker that says â€Å"Greddy Racing Exhaust System†. As your eyes wonder downward, you see the 4.5-inch exhaust tip. You stand up and leave with a huge smile and say, â€Å"That is going to be my car one day†. Stickers are the main characters in import car shows. You can always get stickers of anything and about anything if your car is great, as any import car owner hopes it to be. To have millions of people admire your car as much as you do, your car will need to be unique by using manufacture logos. The manufacture owner then gives you their logos, turbo chargers, leather seats, exhaust systems, and so on. It is obvious that import cars are more for looks then speed. Spoilers are the main item for dressing up the rear of the car. You can always keep the old-fashion manufacture spoiler that came with your car, but the spoiler that really makes heads turn are the custom made ones. Favorites among the custom spoilers are the samurai sword holder and the high wing. The high wing is made for looks and little for speed. The only true owners of the high wing spoilers are Toyota owners. Samurai sword holder spoilers are basically the same as three-piece spoilers. The three-piece spoilers are only for looks because they do not have the aerodynamic figure or slick designs. (Chang 44) Every running car has to have an exhaust system. If you want a lot of speed, you would want a racing exhaust system. A racing exhaust system contains a racing header, a provision pipe with a custom tip. Mini draggers are another approach for looks, sound, and some speed. You can hear a mini dragger from miles away. My mommy always told me â€Å"If you can’t say anything nice then don’t say it all†.

McDonalds is A Competitive Fast Food Firm Essay -- Fast Food Industry

A Competitive Fast Food Firm Firms within the fast food industry fall under the market structure of competition. Market structure is a classification for the key traits of a market. The characteristics of a market that is competitive would include: a large number of buyers and sellers, easy entry to and exit from the market, homogeneous products, and the firm is a price taker. Take McDonalds fast food restaurant for example. In 1954, Ray Kroc became the first franchisee appointed by Mac and Dic McDonald in San Bernadino, California. He opened his first restaurant in De Plaines, Illinois (near Chicago), and the McDonald’s Corporation was created. By 1959, the 100th McDonald’s had opened in Chicago. In the early years of the 1960’s, Ray Kroc had bought all rights to the McDonald’s concept from the McDonald’s brothers for $2.7 million. In 1963, the 500th restaurant had opened. By the end of the decade, McDonald’s was listed on the New York stock exchange, had opened restaurants in every state of the union and also outside the USA. By 1972, assets exceeded $500 million and sales surpassed $1 billion, a new McDonald’s restaurant was opening nearly every day. In 1984, Ray Kroc died, but his company was then serving 17 million customers a day, equivalent to serving lunch to the entire population of Australia and New Zealand. If McDonald’s lined up all the hamburgers sold since 1955, they would have circled the equator 103.75 times and reach to the moon and back 5 times. Today, McDonald’s remains one of the most competitive franchises ever created because they still have a large number of buyers and sellers, easy entry to and exi... ...dustry is the ease of entry into the market. Start-up franchises within this market structure can begin operating with relatively low initial investments (compared to other industries). This is not the case where monopoly companies, such as Microsoft is concerned. There are numerous barriers to entry into a Monopolistic market structure, capital being one of the most prominent barriers. If a new franchise offered the consumer a quality product at a reduced price, then the chance of success are greatly increased. McDonald’s established a name for themselves by offering quality food and fast, friendly service. This is a very important concept in the fast food industry. Once they established themselves to the consumers and became more visible, they created more demand, which lead to a greater revenue for them.

Assessment for Learning Essay

What is assessment for learning and how does it relate to a teaching assistant? In this essay I am going to compare and contrast the roles of the teacher and the learning support practitioner in assessment of learner’s achievement. I will also explain the difference between formative and summative assessment. I will say what the characteristics of assessment for learning are and explain the importance and benefits of assessment for learning and I will explain how assessment for learning can contribute to planning for future learning when carried out by the teacher and the learners and the teaching assistant. The differences between a teacher and the learning support practitioner are, the teacher is the lead role model in the classroom. The learner’s will take their lead from the teacher. He or she will set the lessons and the goals for learning. He or she is deemed as the role model. The lessons are planned by the teacher and planned in such a way that will help the lea rner’s progress and meet their targets. Once the target shave been met the lessons will move onwards. The teacher will set class assessments to find out where the learners are in terms of meeting their targets, and will continually assess the learner’s abilities be it through classwork, homework or end of term assessments. The learning support practitioner will support the teacher in the classroom. They should take their lead from the teacher. If the teacher wants the learning support practitioner to assess the children they may be asked to take small groups or individual children, and follow an assessment plan set for them. The learning support practitioner should also assist in the classroom and then feedback to the teacher on what he or she feels the learners did well or what they need help with. This will then help the teacher to plan the next lesson and set next steps for the learners. The difference between formative and summative assessments are:- Formative assessment is assessing as the learners learn, for example using open ended questioning to encourage the learners to give their ideas. Observing learners this gives a lot of knowledge as to how the learners work and it is usually done daily. Listening to learners this shows that the learners understand the work, and we can hear their ideas and methods, we can check their understanding by questioning them this shows what the children know and finally self-evaluation let the learners think about what they have learnt and encourage them to evaluate their own progress against their targets and  learning outcomes. Summative assessment is the formal assessments used by teachers to show where the learners are exactly and what has been learnt, for example end of term SAT’s or assessments. The results of these may be put onto the learners report and shared so that their new teachers, head teacher and parents will see how the learners have progressed. The characteristics of assessment for learning are, it informs and promotes all learners achievements. The students are encouraged to take responsibility for their learning. This starts with giving the learners learning outcomes, making sure the learners receive feedback thi s in turn helps them to develop the skills needed to evaluate and self-assess their work. They will be able to recognise their own progress and achievements. This will start with students doing peer assessments, this is where learners will assess in order to gain the skills to assess themselves. The importance and benefits of assessments for learning are that there is a proven link that a learner who is more involved in their own assessment is more motivated to reach their targets. The learners want to reach the goals set and put in the more effort to do so. This is turn boosts self-esteem and motivation in learners. It also gives feedback to the right people, the teacher, the teaching assistant or the learning mentors, on how to best support the learners whether they be more or less able. Assessment for learning enables the learners to understand what they are doing, what they need to do, and how to go about doing it. How assessment for learning can contribute to planning for future learning carried out by:- The teacher, it will help the teacher to be able to plan for th e individual learner. It will help the teacher to pass on responsibility to the learner for their own learning and make sure that the learner is involved with their own learning goals. The learner will be more informed about their own targets and goals. It will help them to reach their full potential by getting them extra support where it might be needed. Learners will be able to self-assess their work which is a life skill, as adults we constantly assess ourselves on the things we do, as the learners gain more awareness it will boost confidence and help them ask for help. The teaching assistant will be better informed this will help to assist the teacher and learners alike. It will help to develop questioning skills and find out where a learner needs support. It may help to plan for less able students so that certain topics can be done again with added support, which  can then be fed back to the teacher. In conclusion assessment for learning is the ongoing assessing of learners, using a variety of meth ods. It helps the teaching assistant in many ways like how best to support learners. It gives teaching assistants the knowledge and capability to do their jobs to a high standard and support the class teacher with more or less abled learners. Burnham and Baker. (2010).Support teaching and learning in schools (primary). (pp104-106).Malaysia. Heinmann The department for children, schools and families. (2008).The assessment for learning strategy. Department for education and skills. (2004/05).Working together: teaching assistants and assessment for learning. Black and William. (1998).Inside the black box. Kings College. London.

buy custom Research and Digital Communication essay

buy custom Research and Digital Communication essay Internet today has made work much easier. Anyone can find the information they need through the search engines at the click of a button (Gurak Lannon 2006). The internet has several search engines in which a person can use to access information. In this exercise, the search engines used are Google and Complete planet. First aid is the subject that I chose to research about on the internet. I used both Google and Complete planet to find information for first aid. While searching, comparisons were done on the results obtained, and the speed at which the results were retrieved. Google is more open than complete planet. That is, in Google home page, one only has to type in any word. On entering the subject title on Google, it gave any results for first aid. This information is from all sites found on the internet. While complete planet has topics already listed. Hence, to get information on first aid, one has to click on the related topic and follow the lead. Complete planet does not offer immediate answer as one has to keep following the closes link on the site. Using complete planet takes more time compared to Google. However, both search engines give information to guide the user to the net page. The speed on both Google and complete planet is fast. As observed on the mails on Yahoo, the following conclusions were realized. The mails sent to my inbox come immediately from the sender (Gurak Lannon 2006). The inbox receives as many messages as possible. All new messages are in a sequential order. I have to log in so that I can read the content of the mail. To log in I use my own private password. The e-mail account can be opened by anyone who has the password. Hence, the password is a secret. The e-mails do not seem to be restricted to grammar. The language used is informal. However, it is necessary for the owner of the e-mail to be keen when accessing e-mails. This is because information can easily be retrieved without your permission (Gurak Lannon 2006). Buy custom Research and Digital Communication essay

Hatchet3 essays

Hatchet3 essays The book I am reading is called Hatchet. It is about Brian Robeson, whose parents are divorced. It starts off that he is flying to visit his father in the Canadian wilderness. His parents are divorced because his mom is seeing another man, and Brians father doesnt know. He refers to this as the secret. This flight to see his father in the Canadian wilderness is Brian's first time in an airplane. He explains this to the pilot and tells him that he is scared. The pilot feels sorry for Brian and decides to show him that flying is not very difficult. He lets Brian take the steering control and direct the line of flight for awhile. Just when Brian thinks that everything is going well, the pilot has a heart attack and dies. Brian knows he must land the plane himself or die. He tries to use the radio, but it does not work. He knows that if he hits the trees, he will die, so he decides to land in the water of a lake. When the plane hits the water, he flys out through a window. He swims to the bank of the lake for awhile to rest. Brian knows he needs food and shelter to survive so he sets out to find both. He was very careful not to get lost or go too far from the lake where he crashed. He found a cherry tree and because he was very hungry, he ate his fill. He filled his windbreaker with cherries to eat later and then managed to find a cave for shelter. He slept very well, but in the morning when he awoke, he saw a bear in the cave. He was terrified, because the bear was only about 20 feet away eating his cherries out of his windbreaker. The bear only looked at Brian and then left. The cherries must have been enough to curb his appetite! The discovery of how to make a fire was very important to Brians survival. He needed to have one at the mouth of the cave to protect him from wild animals, and to signal for help. He discovered it by mistake when a porcupine wandered into his cave. It was dark in the cav ...

History of Bar Code and Bernard Silver

History of Bar Code and Bernard Silver What is a bar code? It is a  method of automatic identification and data collection. History of Bar Codes The first patent for a bar code type product (US Patent #2,612,994) was issued to inventors Joseph Woodland and Bernard Silver on October 7, 1952. The Woodland and Silver bar code can be described as a bulls eye symbol, made up of a series of concentric circles. In 1948, Bernard Silver was a graduate student at Drexel Institute of Technology in Philadelphia. A local food chain store owner had made an inquiry to the Drexel Institute asking about research into a method of automatically reading product information during checkout. Bernard Silver joined together with fellow graduate student Norman Joseph Woodland to work on a solution. Woodlands first idea was to use ultraviolet light sensitive ink. The team built a working prototype but decided that the system was too unstable and expensive. They went back to the drawing board. On October 20, 1949, Woodland and Silver filed their patent application for the Classifying Apparatus and Method, describing their invention as article classification...through the medium of identifying patterns. Commercial Use of Bar Codes Bar code was first used commercially in 1966, however, it was soon realized that there would have to be some sort of industry standard set. By 1970, the Universal Grocery Products Identification Code or UGPIC was written by a company called Logicon Inc. The first company to produce bar code equipment for retail trade use (using UGPIC) was the American company Monarch Marking in 1970, and for industrial use, the British company Plessey Telecommunications was also first in 1970. UGPIC evolved into the U.P.C. symbol set or Universal Product Code, which is still used in the United States. George J. Laurer is considered the inventor of U.P.C. or Uniform Product Code, which was invented in 1973. In June of 1974, the first U.P.C. scanner was installed at a Marshs supermarket in Troy, Ohio. The first product to have a bar code included was a packet of Wrigleys Gum.

Error types of NNs and the role of L1 in SLA Essay

Error types of NNs and the role of L1 in SLA - Essay Example This research wouldn’t be possible without your participation and I am incredibly grateful for your help. Thanks to Dr.Maggie for helping us in preparing, editing and general guidance through the research and process. The purpose of this paper is twofold. First, it brings together the various theories and views and the research findings in the rules and functions in the second language learning (SLL), second, it shows the importance of the first language in learning second language. SLA as the name suggests is the study of second language acquisition. This definition has being refined by Dulay, Burt & Krashen (1982, pp10) SLA is â€Å"the process of learning another language after the basic of the first have been acquired, starting at about five years of age and thereafter†. In order to define the error types it is first important to know what NNS is. A Non-Native Speaker (NNS) is a person who is learning a language other than his own. Any NNS belonging to any language can learn a foreign language’s rules and laws of grammar and spelling. But he/she cannot learn the idioms, expressions and word pairings of the language because they cannot be described by the rules or laws of the foreign language or they might require the memorization of special-case rules. Regardless of the knowledge acquired by NNS of the grammatical rules, NNS continue to make a number of language errors. These are the error types of NNS. These errors include (Park et.al. 2008): Apart from the errors types of L1, there is a significant role played by L1 in acquiring L2 in SLA. According to Krashen (1982) when he talked about the role of first language L1 in second language acquisition SLA that â€Å"the only major source of syntactic errors in adult second language performance was the performers first language†. Some of the errors that arise are related to the interlingual errors. It occurs when the NNS’s L1 habits such as patterns or rules prevent the NNS

The Kangxi Emperor and the Jesuit Mission in China Essay

The Kangxi Emperor and the Jesuit Mission in China - Essay Example I helmed a treaty to insure peace between our peoples. We Chinese are masters of war but are first and foremost lords of peace and order. All things in the cosmos have an order and working. War is like a heavy stone hammer: Sometimes necessary to fix a major problem, but it usually does more damage and is only wielded by clumsy fools. I view my providence over China as a sculptor with a fine chisel: There is perfection underneath the stone; all I had to do was bring it out. What do you think of the West? It would be impolitic to say too much, even for an Emperor. The Russians are like their beloved bears: Sometimes foolish, but more often cunning. I hope that, in the future, our great peoples will cooperate more than bicker. I much liked your Jehovah's Witnesses and your Christians, but unfortunately, they ended up making trouble. Your technology is amazing. You have taken our knowledge, true, but you have advanced it. But ultimately, I believe it will all come back to China. We do n ot take anything, technology or empire, lightly: We let it stand the test of time. Maybe you will release demons you are not ready for. What would you advise for future rulers? Be frugal. In times of prosperity, your frugality secures the loyalty of merchants, nobles and important people within your empire. I personally grew the empire's wealth by three-fold. In times of austerity and hardship, your frugality allows you to be a model to your people. Confucius taught us that good behavior is caused by good models: A good father is a good model for his sons and daughters, a good emperor is a good model for his people. I once said, â€Å"Don't have too much sex when you are young...For example, I only have 300 women in my palace.† Leaders have done many unwise things for sex. Never forget the cultural. Preserving the words of sages, philosophers, mathematicians and astronomers can be ten times more important than your greatest military conquests. Your Romans fought many battles that no one will remember, but all will remember their language and technological advancement. My friend K'ang-shi. I believe honestly that your record, though not free from blemishes (and no one, not even the Jade Emperor, is free of tarnish), will be one of greatness. China was a powerful empire, and yet you did not commit it to overreach. You secured Taiwan but did not assault Korea or Japan. When the Three Feudatories Revolt began, you wisely pursued the long path rather than the short one, granting ordinary people clemency and staying away from the battlefield much as you yearned to fight. You drove back Russia but secured peace. You also acted to make China a leader. You secured a truce in Vietnam. You brought great honor to China. Perhaps you acted too quickly as regards the Christians, however. I know how it tormented you, being forced to ban these people you liked. But I think you took the short view here. The Western Pope may have condemned our rites, but that was no reaso n to sink to his level. When the Buddhists came to China, they pursued One Way, Three Paths with our Taoists and Confucians. This would have been the wiser course of action. Yet what is perhaps the most impressive about you is that you were a model Emperor.

Oliver Stone films representing the war Research Paper

Oliver Stone films representing the war - Research Paper Example 1. JFK: This film portrays the events leading to the unfortunate assassination of President Kennedy. It is assumed that this film is based on two books from other authors exploring the same issue. But while the books attracted acclaim, Stone’s JFK instantly got slathered with harsh criticism. Furious historians and critics argued that Stone’s carefree attitude with important historical facts contributed to creation of a highly twisted picture. However, the way JFK later gained confidence and amassed many Academy nominations raises embarrassing questions about the angry criticism published in American newspapers upon the movie’s release. The way Jim Garrison in JFK investigates the assassination from a completely different perspective implying an infamous scheme within the government responsible for Kennedy’s death actually ended up interesting people far more than any book ever did written on the same subject. In fact, the magnitude of excitement felt by people who read books is dwarfed by the magnitude of thrilling suspense experienced by people who viewed the movie, in reference to how the picture reveals different ways by which powerful people use authority to manipulate events (Rendall). The fact that movies can speak louder than words is made emphatic by the way historical events are intelligently portrayed in JFK.

Archetypal and mythic patterns in the Titanic Movie Review

Archetypal and mythic patterns in the Titanic - Movie Review Example The Titanic was released in 1997 and became one of the most celebrated motion pictures to have been made. It was honored with four Golden Globe awards besides the Producer Guild of America Award and Oscars for Best Picture and Best Director being prominent amongst countless more nominations and awards.This paper shall highlight the archetypal and mythic patterns in the movie that contributed to the exponential success that the movie attained (.The titanic constituted of a lengthy cast which comprised of actors and actresses playing the characters of fictional characters on the ship as well as a few who represented the real people who were present on the ship. Notable leads in the cast included Leonardo Di Caprio as a fictional character who is a penniless man with nothing to lose and lives life as it comes forth, Kate Winslet as a fictional character who a young girl belonging to the upper class and has the fervor to break free of the hassles of a rich life but lacks the courage to d o so, Billy Zane as fianc to Kate Winslet's character, Frances Fisher as Kate Winslet's character's widowed mother, Victor Garber as Thomas Andrews Junior who was in reality present on the ship when it sailed and was the ship's builder, as well as Gloria Stuart, Bernard Hill and Bill Paxton playing fictional characters as well. However, it was the fact of knowing that a few of the members of the cast had actually once existed and had been involved in the actions shown in the movie that was the reason for the continuous attention that the movie captured.

Ford and Toyota Case Study Example | Topics and Well Written Essays - 750 words

Ford and Toyota - Case Study Example B. Toyota management recognizes that employees must sense that effort will pay off in terms of performance, that it is highly correlated with performance and that higher effort will yield better performance. Toyota management changed job design and introduced new reward system for its production department (Toyota 2007). The stronger the perceived correlation, the stronger the motivation (Armstrong 2001). If the employee has adequate ability and the job is designed well, then performance is solely dependent on the level of motivation. In order to improve performance, Assuming ability and job design were in order, high motivation became a necessary and sufficient condition for high performance. Armstrong (2001) underlines that if employees know their ability is high and the design of their job is "top notch," then high performance is perceived as indeed possible and perceived to depend on their efforts. The aim of this change was to create an environment where employees perceive that they have and can easily acquire knowledge and new skills to perform. C. The strategies implemented by the management helped Toyota to reduce resistance to change and create skillful workforce able to cope with the new changes and deliver quality articles. It helped employees build their self-confidence and showed employees that their skills, abilities, and traits were compatible with job requirements. In order for employees to exert high effort, they saw a good reason for it and knew that there were benefits to it. The new policies allowed employees to sense that performance pays off and yielded a desired positive outcome (Toyota 2007) Ford A. Similar to Toyota, Ford is subjected to new environmental regulations and new standards. Ford also introduced hydrogen-powered car but the main problems faced by the company were skills shortage and lack of knowledge in this sphere. Ford management expected that much ability and skill improvement would come from self-initiated activities. Employees did not have to wait for formal training programs to be offered by the company (Ford 2007). According to Campbell (1997) if formal training is not offered, employees must be given ample time to engage in self-development activities. Employees who get into routines of continually engaging in activities designed to improve ability are more likely to sense that they are keeping pace with the ever-increasing demands made of workers in today's constantly changing technological and economic environments. They are likely to have more confidence that they are keeping current in their knowledge and skills. B. In order to solve this problem, Ford introduced on-job training programs for engineers and production workers. When workers were not engaged in actual production, they practiced their skills with simulations if such opportunities were made available. Good simulations were developed for almost any type of job, factory labor, office, managerial, and so forth. These strategies are important because well-designed practice which provides workers with rapid, accurate feedback on how they are doing and on what they need to do to correct deficiencies can lead to high levels of proficiency as exercises are repeated over and over again (Campbell 1997). Apprenticeships and understudy training programs allowed workers to observe the performance of an expert and "try out" the

Archetypal and mythic patterns in the Titanic Movie Review

Archetypal and mythic patterns in the Titanic - Movie Review Example The Titanic was released in 1997 and became one of the most celebrated motion pictures to have been made. It was honored with four Golden Globe awards besides the Producer Guild of America Award and Oscars for Best Picture and Best Director being prominent amongst countless more nominations and awards.This paper shall highlight the archetypal and mythic patterns in the movie that contributed to the exponential success that the movie attained (.The titanic constituted of a lengthy cast which comprised of actors and actresses playing the characters of fictional characters on the ship as well as a few who represented the real people who were present on the ship. Notable leads in the cast included Leonardo Di Caprio as a fictional character who is a penniless man with nothing to lose and lives life as it comes forth, Kate Winslet as a fictional character who a young girl belonging to the upper class and has the fervor to break free of the hassles of a rich life but lacks the courage to d o so, Billy Zane as fianc to Kate Winslet's character, Frances Fisher as Kate Winslet's character's widowed mother, Victor Garber as Thomas Andrews Junior who was in reality present on the ship when it sailed and was the ship's builder, as well as Gloria Stuart, Bernard Hill and Bill Paxton playing fictional characters as well. However, it was the fact of knowing that a few of the members of the cast had actually once existed and had been involved in the actions shown in the movie that was the reason for the continuous attention that the movie captured.

Are Police Officers Above the Laws They are Sworn to Uphold Essay

Are Police Officers Above the Laws They are Sworn to Uphold - Essay Example A better spotlight on police activities and education on human rights principles is much needed to re-align the interests of the American police force with those of the American public and at the same time, a system of public oversight needs to be established to make the police more accountable for their actions (Cohen 1975). Police corruption and violence take a huge toll on a society. The feelings of injustice and an increased marginalization of the less privileged are only amplified when a person is unlawfully targeted by the police. The increased police violence also brings with it the disappointment that nothing can be done to curb this tyranny undertaken by the police. This attitude is quite pervasive in the society, leading many people to view the law enforcement agencies as the enemy which seriously undermines their authority by giving people a reason to not cooperate with them if need be (Sherman 1978). It is true that many police officers remain conscientious and honest but still, there are others who use their authority to serve their own interests. Unfortunately, this attitude is a source of fear and harassment for their victim’ families and the related communities. ... This is a serious allegation as it means that sometimes more than one police officer is involved in the incidence. Police violence is usually a way of imparting justice which clearly is not a part of their job description. It is commonly accepted in the American legal system that a person is innocent until proven guilty. But the American police have acquired the reputation of being a law unto themselves. Many incidences are reported every year, where it is evident the a police man acted without any respect for people’s rights and imparted violence even though the situation could have been handled without the use of guns or batons (Sherman 1978). The profession of a policeman requires a lot of accountability, perhaps even more than a doctor’s. After all, only police officers have the authority to take away a person’s freedom and even life and no questions may be asked in certain situations. This power over people’s lives is also very visible which is why ev ery police officer must hold himself to the greatest standard of honesty, integrity, equality and professionalism. Unfortunately, this does not always happen and instead many police officers are blinded into thinking that their authority over people’s lives is immortal and invincible (United Nations Office on Drug and Crime 2011). Law enforcement agencies must create procedures that subjugate police officers to public scrutiny in case of any violent or corrupt behavior. They must take responsibility for policemen demonstrating proper public behavior. (COPS 2009) Police force needs to build a sustainable relationship with the public by demonstrating honor and integrity. Police officers who are found guilty of race discrimination or use of excessive force must

The different stakeholders Essay Example for Free

The different stakeholders Essay Introduction In this task, I will be talking about the different stakeholders of the two organisations. I have chosen the two organisations are the Harris Academy Peckham and Tesco’s. I will introduce with this two organisations and explain what are their stockholders, listing the internal and external stakeholders and describing their stakeholders. Harris Academy Peckham Introduction Harris Academy Peckham is one of many Academies under the Harris federation. Harris Academy is a not-for-profit charity with almost twenty five years’ experience of primary, secondary and sixth form education in and around London. This charity was created by Lord Harris of Peckham. He and his family take an active interest in every Harris Academy, supporting the Academy financially and with their time. Sponsors Harris Academy Peckham is sponsored by Lord Harris. He wanted to give good education to children in London, and he want to give full education from primary to sixth form and he started GCSEs and A-Levels in Harris Academy Peckham but the Harris Academy Peckham is government funded and they appoints head teachers in school to take over and run properly and they are government bodies. Government Harris Academy Peckham is a non-profit organisation. Harris Academy Peckham is funded by government because is a public sector and it’s kind of a charity. The Harris Academy Peckham get fund by the government for the student’s education and with the help of government the school run because  school have to pay the wages of the teachers and others staff. Employee Harris Academy Peckham has enough employees to teach the students and the employees are very qualified and able to handle as many students. Harris Academy Peckham has employees their employees with good offering salary. Parents Harris Academy Peckham main customers are the person who’s leaving in the local area and the parents who’s in the local community. The Harris Academy Peckham is a secondary and sixth form school where the parents always were worrying about their children’s educations and them always looking for a better place where they can easily find a good school. Harris Academy Peckham has got lots a good community where the school have good number of students in the school. Tesco Introduction Tesco PLC is a British multinational grocery and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, and United Kingdom. It is the third largest retailer in the world measured by profits and second-largest retailers in the world measured by revenues. Shareholders and founders Jack Cohen founded Tesco’s in 1919 from a market stall in London’s East End. Over the year our business has grown and Tesco’s now operate in 12 countries around the world. An American Depositary Share (ADS) is a US dollar-denominated form of equity ownership in Tesco; it represents Ordinary Share on deposit in the United Kingdom (UK). Supplier Piloting Supply from Chain Impact Assessments with suppliers in China, Thailand and the UK, allowing Tesco and its suppliers to better understand their impact on the lives of factory workers and communities associated with the supply chain so Tesco can replicate successes, helping to support better jobs and working conditions. The Tesco also have the UK suppliers such as from the farm and others supplies. Tesco also have their own farms and where  they get some of the vegetables and other dairy product supplies. Government The government affairs team so they can engage effectively on political developments and policy formulation in Westminster and the devolved assemblies. Government team also help to check policy changing and delaying with, and also in other financing information. The government get lots of tax, NI income for their employee and other taxes from the Tesco’s Employees The Tesco operation in the UK is the largest in the group, and 310,000 employees. Tesco have various type of job for all kind of people and the Tesco employee part-time and full-time employees, and they have plenty of employees in their stores to help their customers. Customers Tesco have many stores in the UK. The Tesco have many customers and they have record for their customers by asking them to register and be a club member and with that help the Tesco have all information about the customers. The Tesco gives many discounts and offers to attract their customers and the customers also enjoy with the Tesco and customers have many choices to buy their groceries, home products and electronic products.

Channel Design For Packaged Coconut Water Marketing Essay

Channel Design For Packaged Coconut Water Marketing Essay Through secondary research on supply chain in developed markets like USA and Europe, and also in emerging markets like Africa which are huge markets for packaged coconut water, we have tried to look at aspects like sourcing, transportation and distribution. Existing distribution channel in India for FMCG goods and beverages were also studied to understand the current scenario. Indian retail market dynamics are different for rural and urban areas and hence both were studied in detail to find out the most suitable model for both the markets. Finally, we have proposed a hybrid model consisting of a model for urban markets and a different model for rural markets. Contents INTRODUCTION The supply of coconut water in India is still very much fragmented and although it is available in packed bottles and pouches in some parts of India , the supply of it is mostly on roadside shops and road vendors, which is mainly the unorganized market. Hence we have studied the ways companies actually do business in coconut water in other countries where the supply chain is developed and has a bigger market than we have in India. There are different models which are opted for in different places of the world depending on the customer preferences, customer awareness, and the market size and growth rate. Although in India, mostly the production is in rural places, there needs to be developed a robust and efficient distribution channel whereby the coconuts are transported from these small rural places to processing plants and factories. The market for coconut water beverages grew by 100 per cent in 2011, taking the retail sale value of US and European markets to over $265 million (Rs.1,457 crore). The market is slated to grow another 50 per cent this year. Bottled in exotic flavours and in stylish cartons, its expensive: About $4 (Rs.220) a can. But its still available at  Rs.10-30 in Indian bazaars OBJECTIVES Our objective is to study and design distribution strategies for packaged coconut water. We intend to examine the intricacies of the category setup in the area of distribution channel, schemes, margins, partners, and transportation from various on and off field experiences. The project will cover the scope of both the traditional general trade/rural as well as the emergent modern trade. We plan to understand the distribution channel for existing packaged drinks and then identify the feasible options available for coconut water. We will conduct our study using primary or secondary data and design a distribution channel for the same. A detailed description of the designed channel will be given and a comparative study will also be undertaken. We will base our design keeping the following framework in mind: Precondition of marketing channel formation Identification of goals of distribution Specifications of the tasks of distribution Provision of alternative structure of marketing channel Analysis of factors influencing the performance of marketing channel Setting the optimum structure of marketing channel Selection of marketing channel intermediaries LITERATURE REVIEW Title-1: DEMYSTIFYING SUPPLY STRATEGY FOR COCONUT WATER Source: Beroe Inc Samyuktha S.R | Senior Research Analyst Paradigm Shift in the Coconut Water Market 2012 à ¨ à ¨ à ¨ 2020 Concentrated demand: The demand for coconut water is mainly from the developed countries, especially from the US. There is an increasing demand from EU and Australia as well. Demand Focus Demand across the globe: Increasing per capita income, and disposable income across the developing regions will attract more demand for coconut water. Level of Shift Price premium: At present, coconut water is priced roughly double of other mass market sports drinks. Price Equivalence Price parity: It is essential to bring the prices of coconut water to similar price points of other existing product category to sustain in the market. Level of Shift Expansion of product portfolio: The major beverage manufacturers are currently expanding their product portfolio comprising more naturally healthy drinks such as coconut water and RTD Tea. Consumer Preference Market cannibalization: There is potential threat from naturally healthy drinks category that can cannibalize the existing traditional soft drinks. This might be eating soft drink manufacturers original market leading to an overall decline in sales. Level of Shift Lower product differentiation: There are currently very few variation introduced coconut water. Till now it has come in standard flavors primarily fruit derived. Degree of Product Variation Higher product differentiation: There is high possibility of introducing multiple flavors and product enhancement in terms of introducing newer/innovative product line derived out of coconut water namely low calorie smoothies. Level of Shift Regional Insights Coconut Water: Factors US Europe Southeast Asia Market Share Consolidated Consolidated Fragmented Vita Coco is the largest player in the US which holds roughly 60% of the share. In the EU, Green coco is the leading player, but in Southeast Asia the market is highly fragmented. Coconut Availability Low Low High Southeast Asian countries are the largest coconut producing countries. Large quantities of coconut are available in these regions for extracting coconut water. Consumer Awareness Low Low High The natural beverage has a locational advantage in tropical belts in terms of widespread consumer awareness about its health and nutritional benefits due to centuries-long use unlike other regions namely the US and EU. Health Consciousness High High Low-Medium Increasing health awareness across the EU and US have resulted in growing demand for health focused drinks. This has paved way for the demand for coconut water in the recent past. Supplier Strategy The present procurement strategy by coconut water manufacturers is by entering into a long-term contract with multiple suppliers across the major coconut producing countries like the Philippines and Indonesia to ensure supply assurance. However, there is possible shift in the style of long term sourcing strategy by the companiesin the coming years to make certain on continuous supply of coconut water by either becoming a major/minor stake holder in the suppliers firm or by vertical integration. By vertically integration the companies are bound to own coconut plantation which requires high investment and trained labor to take care of plantations. Nevertheless the companies can have assured supply through vertical integration excluding unfavorable weather conditions, which has a critical role to play in terms of supply disruption. Procurement strategy overview and outlook GAPS IN THE LITERATURE: The paper fails to mention how the emerging countries in Asia would need to do to in order to achieve a distribution system where the product is available in all small rural outlets as well, because the market structure is different in countries like India as compared to the developed supply chain system in developed western countries. Title-2: CREATING A DISTRIBUTION ADVANTAGE IN INDIA Source:www. bcg. com/CreatingDistributi onAdvantageinIndiaMay07 Authors: Vikram bhalla, Abheeksinghi, Sharad varma India has become worlds largest markets for consumer goods Due to fast growing of retail sector, India has been host to consumer multinational companies for several decades Indeed, quite a few Indians think of Unilever, Nestle Philips Electronics as Indian companies Retailing density with more than 12 billion retail outlets ,India has highest retailing densities in the world Still India is relatively new territory with a number of inter-related factors that make distribution channel challenging. Most distribution models in India involve many intermediaries between companies and their retailers. Other distribution involves both retailers and Wholesalers who are served directly by the manufacturer. Infrastructure complexity- Only few full service distribution companies operate GAPS IN LITERATURE: The literature does not mention what should be the distribution strategy for a small price product like coconut water, which also needs to be converted from the tree into the hands of the consumer in s small period of time to avoid the product getting spoiled. Title 3: ANALYSIS EVALUATION OF DISTRIBUTION CHANNELS IN FMCG Source:http: // www.beemanagement Authors: Bee Management consultancy private limited. The supply chain of products in the FMCG market in India is one of the longest supply chains an industry could really have. There are as many as 5 levels of intermediaries involved in the entire supply chain. Even though these FMCG companies are big multinationals and Indian but face a major challenge of making their products available in the market in the right quantities and in the right time FMCGs dont really have a wide network of sales agents and other force which is required and is ideal for catering their products to the markets. This aspect is taken over by distributors, wholesalers and retailer whose margins on these products actually double the price of these products when a final consumer buys it. These products are transported either via roadways or railways within the domestic markets and normally dont take more than a week to reach the retailers. The distribution activities are highly volatile and dynamic. Since its a volume game, manufacturers make all possible efforts to boost sales and promote their distributors to earn more and more orders from the retailers and wholesalers. GAPS IN LITERATURE: The gaps in the paper with respect to coconut water would include how the supply chain system would be different for the product as most of the sourcing takes place from the rural parts of the country and the demand lies in both the rural and urban area, hence the rural demand needs to be met with the units supplied directly from the rural areas and the rest needs to be transported to the urban processing plants. Research Methodology We have taken the following research methodology: Secondary Research- Research was carried out to understand the existing distribution system for coconut water for any player and any market. Since the product category is mainly dominated by unorganized players, beverages industry was analyzed as the product category was similar to the coconut water. Major sources for secondary research were websites, literature review and articles. Primary research- Research was done to find out the expectation of the consumers from coconut water and to profile the customer based on data analysis to target for our product. Convenience sampling was used. CHANNEL MEMBERS Traditionally in our country a consumer has had a particular ritual before purchasing the coconut water. The ritual begins with first selecting the best coconut and it is opened in from of him and then he drinks it. This is very much different from the experience of buying a coconut water drink from at tetra pack. Modern Trade/Large Chain Retailers Direct access to the consumer Demands contribution margins, discounts etc. from the Brand Small Individual Retailers Huge number of small point sales Can also buy products directly through cash and carry or modern trade Indirect channel (Wholesalers) Play a fundamental role in beverage distribution Possess critical information regarding volumes of sales, competitors beverages etc. Price Cleanliness FreshnessFactors Governing Production Location Coconut water has been known for its natural health benefits that it offers to human kind. The benefit are well scripted in the traditional texts of Ayurveda and Unani. Coconut water has been said to provide minerals and energy, and prevent from dehydration in case of summers in the tropics. The tender coconut water has been said to improve digestion and help in the cure of UTI. But, to come up with coconut water drink in packaged form and to cater regions all across India definitely requires answering some essential questions including the areas of high production of coconut, the demand of coconut water in the country, what is the current coconut production, etc. The following factors can be taken into consideration while determining the production location: Procurement of Raw materials and location: Today, India is one of the leading producers of coconut in the world (ranks third) producing 13 million tonnes per annum. Kerala, Tamil Nadu, Karnataka, Andhra Pradesh are the highest producing states contributing 90% of coconut production in India which can be seen from the table (for year 2006-07) shown below. Area under cultivation in India is around 1.93 million Hectare where Kerala has the highest cultivation area of 0.898 million Hectare. In India, productivity for coconut has been increasing since past decade. In 2006 -07, productivity increased from 7608 to 8165 coconuts per hectare. Table 1: State wise production and productivity of coconut States Productivity(nuts/ hectare) Production (mn nuts/annum) Kerala 7046 6326 Tamil Nadu 13133 4867 Karnataka 3139 1210 Andhra Pradesh 8577 892 West Bengal 323.5 Orissa 274.6 Maharashtra 914548 273.4 Assam 204.9 Source: www.indiastat.com From the table, it can also be seen that Maharashtra has the highest productivity for coconut. Therefore, in future, it might come up as the largest producer of coconut if more area is brought under cultivation. Hence, one can say that there is a huge potential in India as far as production of coconut is concerned which is directly linked to the potential of coconut market. Proximity to raw material suppliers Coconut is considered as the cash crop by a lot of people living near the coastal areas. Moreover close to 7000 km of coastline in the country has given accessibility like no other in India. Any region which is in proximity (about 100-150km) to these coastal areas and is accessible by major towns and city should be considered. Proximity to domestic customers and export site Northern and Western parts of India are seen as a potential customer base as coconut availability is low in these regions. Hence the proposed region of production should be well connected with these parts of India. Moreover these parts also have ports (both ship and airports) for export of coconut water to other neighbouring countries. Costs The location should provide advantage in terms of low inbound costs owing to proximity to major procurement centres. In case the location lies in rural region, labour costs are cheap. Outbound cost in terms of product distribution and marketing should be low owing to the proximity to the domestic markets. Water availability should be readily available and cheap. Infrastructure Availability of power supply, telephone, mobile and internet connectivity are some of the infrastructural resources of the area. Connectivity to nearest railway station and airports should be taken into account. Moreover transfer of coconut water in particular conditions of temperature should be maintained so as to increase the shelf life of the product. Quality of Labour In a rural area, semi skilled labour required for manual operations is available cheaply. For the technical operations, technicians can be hired locally on as per need. Highly skilled technical labour would have to be incentivized to work in rural markets, but may also be hired on as freelancers. CHANNEL DESIGN Intensive Distribution Network Intensive Distribution is when a product is made available in many retailers. The products that are sold intensively are usually low priced or impulse purchase products.An example of the use of Intensive Distribution would be for chocolate bars. They can be found almost everywhere (grocery stores, department stores, convenience stores, gas stations, etc.) In this type of distribution the sellers unit costs for stocking are low. The convenience for customer is critical as most of the products are impulse buy products. In intensive distribution the product is everywhere. An example would be the retailing of gasoline. If you look at all the major retail outlets, they are on every corner. In an intensive distribution, the stocking costs are typically very low. Convenience for the customer is critical. When they decide that they need gas or toothpaste, youd better be there. Convenience is more important to the customer, whereas in selective distribution they are willing to travel to a retail outlet and have fewer choices for that type of product. Urban Distribution Network Company Carry and forwarding agents Redistributing agents Wholesalers Rural retailers Urban Retailers Consumers In this, the company directly supplies its product to the retailers which helps them to save the margin, which they give to the wholesalers and it also ensures quick availability of the product to the retailer. The flowchart above depicts the scenario. The company manufactures the product which is then sent to the carry and forwarding agents. After Manufacturing of the product, it needs to be sent to the market for sales distribution. This is where CF (Carry forward) agents come into picture. They act as a link between company distributor. They transfer stock from company to distributors. The distributors then make the product available in the market through retail dealer channel Rural Distribution Network Since last five years beverage companies had started penetrating rural marketing also. For the rural sector these companies are working on Hub and Spoke model. To reach out to rural India, we need to start out by drawing up a hit list of high potential villages from various districts. So to ensure full loads, large distributors (Hubs) need to be appointed, and they would supply the product from the  companys depot in  large towns and  cities.  . The hubs would appoint smaller distributors (Spokes) in adjoining area so that the goods can be distributed. Below is the diagram illustrating the same. CONSUMER PROFILING Since we are coming up with a product at the national level, therefore, it is important to identify the industry. Customers and consumers behaviors help to correctly define ones industry. Therefore, we conducted survey to identify the industry where our product will have an existence. The sample size was around 80 people out of which 96% people drink coconut water. Convenience sampling was used because of the time constraint. From this it can be seen around half of the people in the sample perceive coconut water as health drink and around 45% people perceive it as refreshing drink. From the survey, it has also been seen that people mainly prefer coconut water when they are thirsty, tired or when they want some health drink. As an overall perspective we can see that close to 80% consumers perceive coconut to be related to nutrition and wellbeing of their body. Others Thirst quencher Refreshing Drink Health drink No response What do you consider coconut water? 100 80 60 40 20 0 Percent Thus, from the survey results, it can be clearly seen that the product should have an existence in Health and refreshing industry which we, here, are considering it to be fruit juice industry as fruit juices are also perceived in the same way. Here, one might argue why not (Carbonated) soft drink industry? The reason why we are not placing our product in the same is that people do not consider carbonated drinks as health drinks, but thirst quenchers. Since we are positioning our product as health and refreshing drink so fruit juice industry suits the best which is also backed up by the survey so conducted. STP ANALYSIS: Segmentation: Demographic: The youth (Age: 15-30) will be the main target segment whereas the people of middle age will be the spillover segments. Geographic: We will target both rural and urban areas. Psychographic: Socioeconomic classification is done in rural and urban areas. Behavioural: This will be done taking into account the benefits and usage rate, as required by target customers. Targeting: Our target group of consumers would comprise people from SEC A and SEC B in urban areas and R1 R2 in rural areas, health conscious people, the youth who consider going natural as fashionable and also institutional buyers like airlines, railways, upmarket restaurants and hotels. We would also target doctors who would recommend our product to their clients. This would provide an immense opportunity to us to create a stronghold in the market and generate higher revenues and superior economic profitability. Positioning: We are positioning our product as a natural health drink that is extremely nutritive and also highly refreshing. Its tagline will be Naturally Refreshing MARKETING MIX: Product: Product is different from what we get from roadside coconut vendors since the shelf life of such products is very low. Our product has a shelf life of 9 months and hence making it available to a wide range of markets becomes easier since customers would rest assured of the quality of this product. We would also apply for accreditation by authorized food agencies like FPO and other quality control certifying agencies like HACCP. Packaging: Tetra packs will be made available both for small as well as large SKUs. The colour of the packs will be palm green and there will be images of green cocounuts, prominently displayed to reinforce the positioning of the brand. In the urban centers, especially in modern trade, plastic bottle packs will also be made available for SKUs greater than 500ml. Price: We would price our product competitively. We would initially launch the product in tetra packs of 200 ml and 1 lt capacity priced at Rs. 20 and Rs. 95 respectively. This is almost in line with our competitors pricing strategy. For rural areas, focus will be on Rs.5 and Rs. 10 SKUs. These packs will drive penetration through trials. This would ensure greater returns to us and also project a high end quality image of the product in the eyes of consumers. Place: Our processing unit would be located in Tamil Nadu since the procurement would be done from nearby places. So, we would be saving on inbound transportation costs. We are launching the product throughout the country in one go, mainly targeting the northern, western and eastern market. Focus will be on Traditional trade, for intensive distribution. This will include paan shops, LEG, HEG and chemists as well. Modern trade: In urban areas, there is huge potential of modern retail formats and our product will be made available in Hypermarts, Supermarts and Food Stores. Alternative Channels: We will also focus on convenience aspect of marketing channel. The packaged coconut water will be sold in various bus depots, airports, transit points and railway stations. The on-the-go proposition of the product makes it an ideal option for consumers to get instantly refreshed when they are travelling. Promotion: We would take up heavy promotional campaign to build awareness about our product and to push it in the market. We would keep track of activities that our competitors would be doing so that we can strategize further. We would incentivize our channel partners and create a push strategy to gain more shelf space. Heavy advertising and brand promotion activities would be taken up to increase visibility of our product. Since we are new players and unknown to consumers, we need to spend heavily on the above mentioned activities so that we can sustain competition from giants in the industry and eventually overtake them. We would also consider sponsoring T.V. shows, sports events and cultural nights so that our target consumers can be made more aware of our brand. We understand that building good relationship with our suppliers, channel partners and customers would be the formula for our success in the market. Focus will be on ATL as well as BTL campaigns. ATL: An ad campaign with a southern actor with mass appeal can be launched to popularize the brand. BTL: This will be the prime focus area especially for promotions in alternative channel routes. Such campaigns will help in boosting sales and make the product a quick-recall refreshing option for the customers. We would be placing our product mainly in modern format retail stores, hypermarkets where new ideas are more readily accepted by consumers. Here we would have a greater chance of showcasing ourselves and increasing our visibility. Besides, these are places which are frequented by our target group of customers. We would like to ensure that the quality of our product is intact when it is in the market and hence we would like to sell it through stores that take good care of inventory, have good and adequate storage facilities. Also, we would be able to track not only our sales and turnover but also that of our competitors. This data would be available through the store manager because unlike traditional retailers, he would be engaged in systematic data management and record keeping. SWOT Analysis of our product Packaged coconut water Limitation and Future Scope of Research Limitation: The research on channel design is qualitative rather than quantitative. It is very difficult to assign weightage to different parameter for choice of channel design. The research suffers from the perception of service output with respect to another. A different set of researcher may have given different weightage to different parameters and hence could have come out with different recommendations. Current market is unorganized and there are very few and small organized players. The research is heavily borrowed from the experience of beverage industry as the product characteristics are perceived to be more or less similar. We havent considered e-commerce as the channel for the product Future Scope of research: As the market is naÃÆ' ¯ve, so there is a lot of scope for new players. In future, if the intermediaries happen to be removed from the distribution channel with companies directly selling the product to the consumers like in US and the coconut water market gets more organized, the distribution channel strategy might have to be revamped. As there is no current established market leader in this category, we are trying to replicate distribution strategy of current beverages industry in India. So again if the market grows substantially in future, the present distribution needs to be changed drastically and a completely different distribution model might have to be designed. We can also think of selling directly to consumers through e-commerce. CONCLUSION Setting up a distribution channel for coconut water requires some strategies which are different from traditional distribution methods for other products like aerated drinks, mineral water etc. There is huge potential for a product like packaged coconut water to work in a country like India. Coconut is already seen as a product which is very useful in daily requirements of households in southern parts of the country, and coconut water is seen as a product which would essentially quench thirst for the people as well as have some nutritional value. Designing a packaged coconut water drink has some unique challenges in itself. To market the product, we not only have to look at the aspect of providing just coconut water to the end consumer, but provide a solution to him, so that he can quench his thirst, and also get the nutritional benefits provided by coconut water. For this purpose we have used a systematic approach to design the distribution channel for coconut water. Despite coconut waters potential as a competitor in the bottled beverage market, attempts to capture those qualities in a commercial product have been largely unsuccessful. Once exposed to air, coconut water begins to ferment, and rapidly loses most of its organoleptic and nutritional characteristics. To eliminate the risk of bacterial growth, commercial bottlers are forced to sterilize the product using high-temperature/short-time pasteurization, which destroys some of coconut waters nutrients and almost the entire flavor. We have studied some of the current channel designs currently being used for distribution of aerated drinks, and figured out how different strategies are being used to distribute the products in rural as well as urban areas. Also, while designing a new channel we have to keep in mind that the Indian retail setup is such that still only 2 % of all retail takes placed through organized retail. The rest of the retail still takes place through unorganized channel and this leads to a lot of intermediaries being involved in the traversal of the product from the manufacturer to the end consumer, which provides its own unique challenges. According to our consumer survey, we have figured out that the ideal way to position our product is as a health drink which refreshes, so it is placed on a pedestal where it might be put by the consumer in the same category as a packaged fruit juice. This particular product category is growing at a very fast pace, with more and more people becoming health conscious and going for products which are healthy and refreshing. There has also been a general trend of people going for substitutes of aerated drinks as thirst quenchers as opposed to say 10 years ago. We intend to use an intensive distribution strategy mostly in northern parts of the country, because in those parts there might also be some novelty factor attached to coconut water, as it would not be as readily available as in the southern parts of the country. In the end we would like to add that in a market like India, no particular channel can be said to be an ideal distribution channel. Multinationals which have been operating in India for many years now have seen that even for marketing the same SKU to different sections of consumers, altogether new channels need to be setup in some cases, whereas some modifications need to be made in other cases. Hence we would initially target those segments of the consumers where we feel that maximum chances are there for innovators segme

Jim Morrison Essay -- Biography

Hopkins and Sugerman (2006) and Stone (1991) developed the image of Morrison as a shaman and as Lizard King based on the development, by Morrison, of his role as a shaman and the image of the Lizard King. This image was the â€Å"existing value structure† of Morrison at the time of his death, despite attempts made by Morrison to change this image. As the â€Å"the way in which the total image grows determines or at least limits the direction of future growth,† Hopkins and Sugerman (2006) and Stone (1991) were working within the parameters of Morrison's image. Thus, the image of Morrison as a shaman and Lizard King became internally coherent and consistent through repetition and served to organize both historical and posthumous ideas about Morrison, superseding reality. Peter Jan Margry (2008, 145), in â€Å"The Pilgrimage to Jim Morrison's Grave at Pà ¨re Lachaise Cemetery: the Social Construction of Sacred Space,† writes of Stone (1991) â€Å"[giving] a whole new impetus to this mythologizing [of Morrison].† â€Å"The film† writes Margry (2008, 145), â€Å"partly confirmed the existing image but added new, powerful iconographies and narratives.† Popular biographies of Morrison, published since Hopkins and Sugerman (2006), have emphasized the mythic implications of Morrison's life story, such as the development of mythos surrounding Morrison during his life, his mysterious death and the development of a cult following, involving pilgrimage to his grave in Paris (see Davis 2005; Densmore 1990; Henke 2007; Hopkins 2010; Mazerak 1999; Riordan and Prochnicky 2006). The significance of understanding Morrison as a shaman relates to the origins of attribution. Morrison, through self-characterization as a shaman, instigated the assignment of a religious aura sur... ...onal autonomy and archetypal rock star decadence. As Morrison has not been subject to a study of commodification, as has Presley, then the study of Morrison as a commodity, and its religion to consideration of him as a â€Å"religious figure,† warrants future study. Ultimately, to understand the development of a religious aura, surrounding Morrison, and Morrison as a â€Å"religious figure,† all aspects of his life and image must be accounted for. Historically, his life, self-propagated myth, image, death and potential as a commodity. Posthumously, his popular myth, pilgrimage to his gravesite and commodification of his image. Morrison as a shaman and Lizard King is only one reason for his religious aura; its contribution to the development of the popular myth, along with the central values contained in his image, contributed to the idea of Morrison as a â€Å"religious figure.†

true story of hamlet :: essays research papers

Short Story The True Story Of Hamlet â€Å"Who’s there?† said Bernardo the watchmen â€Å"it is I, Francisco here to relieve you.† â€Å"it sure is cold and creepy out tonight, where is Horatio he is late?† â€Å"Gentlemen how are you tonight?† asked Horatio The guards replied at the same instant, â€Å"fine† â€Å"Good night and stay warm† said Francisco Shortly there after Marcellus arrives and they see a ghostlike figure in the distance and Bernardo is positive it was the late great king of Denmark. Horatio quickly agrees and Marcellus is persuaded by the others judgment that it indeed is the ghost of the king. â€Å"Everything is working out great.† said Bernardo Horatio just glanced over to acknowledge that he understood but Marcellus was so scared at the time he didn’t even notice. The Guards and Horatio go get Prince Hamlet, son of the late King Hamlet of Denmark and take him to the top of the castle to see for himself but the Prince was delusional and vulnerable. He came anyway and when the ghost appeared in the thick fog it almost seemed real to Horatio whom played a strong role of playing shocked and scared but he knew that it was not the old king, but Hamlet didn’t know that and in his state of denial of the recent events in his life he is sucked into believing that it is true and his father has come back to help him. Marcellus and Horatio try and come up with a rational explanation but Marcellus could not think of one and leaves Horatio with knowledge that they believe. Was it true? Did this really happen? The night before last Horatio was in the castle and walked passed King Claudius’s chamber and overheard him c onfessing his sins to god and overheard the whole story on how and whom killed King Hamlet.   Ã‚  Ã‚  Ã‚  Ã‚  The next morning King Claudius, Hamlets uncle celebrates his marriage to Gertrude Hamlets mother and Claudius proclaims that Hamlet will be king when he is ready to be king. Hamlet obsessed over his new findings and his depression becomes angry and looks upon Claudius with bad eyes since his whore mother whom married less then a month after his fathers death to his uncle keeps asking him to cast away these nightly colors that he is wearing and through all of this brings anxiety to Hamlet and he feels something’s strange and that he should not be forgetting his father. (Hamlet speaks to himself)

Control Freak Essay

Virgos are analytical, observant, and precise. We strive to be perfectionist, so we have to be on top of everything and every detail. Whenever I do anything I do my best to make sure it’s perfect, whether it’s something I’m passionate about or something I’m forced to do. I like for things to be perceived in a certain way, I like for my efforts to be praised, and in order to get that it has to be perfect, if not near. A lot of people assume being a control freak is a bad thing, but in my opinion it’s not. I know what I want, and most times how I want it done. I’m not always lost or confused on a lot of things because I’ve probably thought about it in my head before and know what most possible outcomes are. What I’ve learned is that the only people who dislike control freaks are people who are control freaks themselves, or have control issues on some type of level. People who don’t really like responsibility, and are untamed tend to like control freaks because they keep them in line, and on point. They direct them and help them stay on track. An example of someone who could be a control freak is a Sergeant in the Army. When you’re a sergeant you have to dictate and tell people what to do. You have to make sure people follow a certain set of guidelines and rules, while following them yourself. Having that type of power over people will sometimes go to your head and make you a compulsive control freak. You want things done a certain way, at a certain time, in a certain place, with no exceptions. Another Example of someone who takes being a control freak overboard, or obsessive is  the â€Å"controller. These people obsessively try to dictate how you’re supposed to be and feel. They have an opinion about everything. They’ll control you by invalidating your emotions if those don’t fit into their rulebook. People with low  self-esteem who see themselves as â€Å"victims† attract controllers. Whether spouting unsolicited advice on how you can lose weight  or using anger  to put you in your place, their comments can range from irritating to abusive. What’s most infuriating about these people is that they usually don’t see themselves as controlling–only right. When it comes to myself and being controlling, it was never because I had a desire to control someone. When I was younger I watched over my younger brothers, I had a responsibility. I was left in charge, and having two younger kids to watch over, I had to take on the role of a father. So I was a mini dictator, I had to tell them what to do, and how. I had to make sure everything in the house was straightened, and not broken, and I sometimes had to discipline them. After years of doing this I developed a controlling personality. I don’t see myself as overly controlling, just subtly controlling. I don’t try to control every aspect of people’s lives. The only thing I’m really particular about is details in something I’m doing such as my work, art, appearance. When it comes to relationships and me being controlling, it doesn’t affect them. It doesn’t affect them because I’m not over the top controlling, I just tell them things to help improve them in some type of way. I actually like somewhat controlling people in relationships. The way I see it, it’s a challenge. They’re not easy, and submissive. I love dominance in a person; it gives me a sense of security when someone shows dominance. To me it’s like they care enough to give direction and guidance. Not all control freaks have a need to obsess and be in control of everything that is happening, some of us were put into a position of power that lead to being a control freak. And in our mind, it isn’t being controlling. We’re just particular about things, we know what we want in life. What’s so bad about that?

Lady Macbeth is a fiend or a tragic figure Essay

The definition of a fiend is ‘an evil spirit’ or ‘a very wicked or cruel person’. This word conjures up many images in my mind, very much like the definition of what a fiend is. Notions of a person with no conscience or mercy enter my mind. What enters your mind when this word is implemented could change your views entirely. The first time we meet Lady Macbeth is when she is reading aloud a letter received from Macbeth. As soon as she has finished reading the letter, her thoughts immediately turn to the murder of Duncan. There is no hesitation, she has decided that she will do everything she can to make sure Macbeth becomes king. â€Å"Glamis thou art, and Cawdor; and shalt be what thou art promis’d†. Lady Macbeth knows her husband has the ambition needed to commit treason, but is concerned he hasn’t got the evil in him to correspond with this aspiration. Both Macbeth and Lady Macbeth’s minds immediately consider the possibility of taking the king’s life when they are informed of the witches prophecies. Macbeth says â€Å"my thought, whose murder yet is but fantastical†, which is implying that in his head, are visions of murder, but he does not yet know whether this will be carried out. Lady Macbeth, in contrast, believes whole-heartedly that this unlawful killing will take place. Lady Macbeth is power hungry, and she shows no deliberation over what might go amiss, or the consequences of her actions. Lady Macbeth’s considerations may well be all because she cares about Macbeth, and wants to provide him with what he lacks, ‘the illness’ that should accompany such ambition, so that he can fulfil his true potential. Lady Macbeth, immediately as she hears of Duncan’s arrival, calls on the supernatural force’s to remove all that makes her a woman, so she can perform the slaughter of the king. At this point I perceive Lady Macbeth as calling on the spirits to help her resort to evil, because she does not possess it naturally. However, some people’s views may differ to mine, and they could take the opinion that Lady Macbeth must not be a loving person to invite the spirits in, and question what kind of a woman would want her femininity eradicated, so that she could, in fact, become evil. She believes she can contend with the intrusion of unearthly spirits into her mind and soul, and the suppression of her femininity. The use of her language in this scene is dark and disturbing, ‘unsex me here’ and ‘take my milk for gall, you murdering ministers.’ At this point Shakespeare wants to make connections with hell, ‘dunnest smoke of hell’, this is all very mysterious and threatening. It is very hard to feel sympathy for her here, even though she isn’t involving herself for her own gain, and what happens to her later is all as a consequence of her devotion to Macbeth, and the fact that she did everything she could to make him exercise his full potential. The fact that she wants him to fulfil his potential is revealed throughout the play, for example, when she asks him if he is ‘afeard to be’ what in fact he would like to be. Tragic figures usually have a flaw in their character. I think Lady Macbeth’s flaw is that she didn’t have the evil in her in the first place, therefore she had to call on the spirits. Calling on the spirits was a significant error of judgement, and the outcome of this was the ending of Lady Macbeth’s life. When Lady Macbeth first greets Macbeth, she greets him with the titles the witches prophecies presented him with. This could be Shakespeare’s way of demonstrating that Lady Macbeth is in the same league as the supernatural forces that predicted the campaign for supremacy that follows. There are also other relations that Shakespeare makes between Lady Macbeth and the supernatural, these happen throughout the play, but are more subtle. He is always using the language of Lady Macbeth and distributing dark language throughout it. For example, ‘devil’, ‘hell’, ‘murdering’ and ‘blood’. Once Macbeth has informed his ‘dearest love’ of Duncan’s arrival, she swiftly launches into her plan of action, â€Å"O never shall sun that morrow see!† Lady Macbeth seizes the moment and takes control of the situation. She advises Macbeth to â€Å"bear welcome† in his eye, and â€Å"look like the innocent flower but be the serpent under ‘t.† This is something which Lady Macbeth frequently has to do, and later seems to come easily, for instance, when she speaks to Duncan. It doesn’t seem to come as easily to Macbeth, he finds it hard to stop his emotions displaying themselves through his actions and speech. Even though plotting to murder the king is very much a shared project, Lady Macbeth is the driving force behind the murder. Although, Lady Macbeth does not envisage there being any other murders. Here, I am unsure as to whether she wants to kill the king for Macbeth’s advantage, therefore being a selfless person and wanting to bring the best out of Macbeth. If not, did she do it all for her own benefit, so that she could have more control? Because, of course, she already has control over Macbeth, hence her reasons for being power hungry, once you have control, greediness sets in, and you yearn for more. She instructs Macbeth to â€Å"leave all the rest† to her, which again shows that she is dominant. The reason Lady Macbeth would be power hungry is because she has no power of her own, the only route to gaining authority for her is through her husband, Macbeth. Women in Shakespeare’s time didn’t have any individual power, they weren’t thought of as equals, and most didn’t learn how to read and write. Women had absolutely no rights. Therefore it makes sense for Lady Macbeth to want Macbeth to become king, as then she can gain supremacy too. She can make it seem to her husband, that she’s making an effort to help him develop his aspiration so that he can be better. When in fact, she is also driving him on for her own benefit. The â€Å"innocent flower† image is certainly portrayed in the way Lady Macbeth speaks to Duncan. They are very courteous towards each other, which is ironic, because of the horrendousness of what ensues. Lady Macbeth is at this point, a fiend in every way. She is planning to commit the grisly murder of the monarch of her country; yet, in greeting him she is well-mannered and gracious. If Duncan was addressing me as a â€Å"fair and noble hostess† and I was plotting his demise, this would make me feel a considerable amount of guilt. The fact that we see none of this influences me towards assuming the title â€Å"fiend† is one which is appropriate in this scene. Macbeth makes a decision, that going ahead with â€Å"th’ assassination† of the king would be a regretful deed. There are many reasons for his choice, he is afraid of going to hell and also Duncan is a wonderful king, people would miss him. Macbeth would like to be king, and wouldn’t mind murdering if there were no further consequences. Macbeth is not one to be easily deceived; he knows murder would entail many other things, for example, lies, deceit. He is not prepared to carry out his scheme. He admits he has no ‘spur’, and directly afterwards, enters Lady Macbeth, she is the spur that he is lacking, which is why Macbeth changes his mind, he now possesses the spur that he needed. Lady Macbeth makes him think he actually wants to be a murderer. She accuses him of not being a man, instead a â€Å"coward†, which to an individual which at one time was referred to as â€Å"brave†, â€Å"valiant† and â€Å"hardy†, could be deeply insulting. Macbeth could have dismissed what she said, if he had enough courage and control over himself. The fact he does not do this, shows Lady Macbeth as being in absolute control of him, and also an enormously influential part of Macbeth’s thinking, or it could show that Macbeth did want to go through with the murder after all, as he barely required much persuasion. She points out that Macbeth has already promised to undertake the elimination of Duncan, and that when he did this, neither time or place was appropriate, but he was going to find a way. Now though, time and place is appropriate, but he is afraid, therefore no longer a man. Lady Macbeth uses the brutal image of their lost baby to persuade Macbeth. This is an immensely important part of the play to me, as it may give a method to Lady Macbeth’s madness. Is the reason she has her sights set on murder to get justice for her dead child? Is she so consumed with burning rage, she believes another death will soothe her suffering? This makes me pity her greatly, she’s suffered so severely! However, my sympathy weakens as soon as she uses the image of the baby they were so obviously so passionate about as a tactic to manipulate Macbeth into performing a horrifying murder, of the worst kind. She knows this will weaken Macbeth’s resolve and paints a very graphic, violent picture of what she would have gone through with, if she had promised to do so. † I would, while it was smiling in my face, have pluck’d my nipple from his boneless gums, and dash’d the brains out, had I so sworn as you have done to this.† Lady Macbeth interrupts Macbeth a lot and is dismissive towards his opinions. This demonstrates how Lady Macbeth is a fiend, she does not want to listen to his points of view or arguments, she is determined the murder will go ahead. She divulges her very detailed and well thought out plan to Macbeth. A detailed plot is more likely to have impact, as it gives the impression nothing can go wrong. Lady Macbeth disregards the consequences, shows no mercy for her king and is in relentless pursuit of power and authority. When Lady Macbeth talks about what has made her become bold, this also proves the point that she has not got the full evil in herself, as the alcohol she’s consumed has stimulated her further to commit the crime. When Lady Macbeth couldn’t kill Duncan we see a glimpse of humanity, she did it because she genuinely felt she couldn’t bring herself to murder someone who so closely resembled her father. If this was the case, it proves that Lady Macbeth isn’t as cold and hard-hearted as she is primarily portrayed. We know this is her mind, as she speaks alone. Macbeth regrets the murder immediately; he is distraught that he could not say ‘amen’. ‘I am afraid to think what I have done’. He cannot go back and face what he’s done; he’s so racked with guilt. Lady Macbeth on the other hand has to be strong, Macbeth has brought the murder weapons back, Lady Macbeth has to return them, and does it with no mercy for the king, she has not thought of the consequences yet, but this will come later. Lady Macbeth tries to downplay the murder that has so recently been committed, ‘consider it not so deeply. I think inside she is considering it, and this point is proved by her actions later on in the play, where she recounts the murder, replaying the conversations between her and her husband. ‘A little water clears us of this deed’ is crucial, and again shows that Lady Macbeth thinks her mind can be freed from what they’ve just done by washing their hands. She reiterates this so many times in her actions later on in the play, which shows that even though she was acting as though it wasn’t relevant, and didn’t affect her, in actual fact, the truth is that it did have an emotional impact. ‘These deeds must not be thought after these ways; so it will make us mad’, which is extremely ironic in view of the insanity that later follows. Lady Macbeth is the iron fist and icon of authority for Macbeth, but as he ceases to confide in Lady Macbeth, she loses control more and more. The first time we see evidence of this is when she has to be carried out, after Macbeth has murdered the guards; this is the first time we sense they are growing apart. There are many reasons she could have fainted, she could be shocked, as Macbeth has acted without her. Originally, Lady Macbeth had to use all of her influential powers, including brutal analogies of their deceased baby to persuade Macbeth to commit murder. Now however, he commits murder without even discussing it with Lady Macbeth, and it was worryingly easy for him. She thought that the murder of Duncan would be the end of killing, and she was not prepared for another instance of death, and she thought they were in it together. This is where we begin to commiserate with Lady Macbeth. A tragic character does acquire sympathy from the audience, a fiendish villain does not. Therefore Shakespeare’s intending the audience to perceive her as a tragedy. ‘Noughts had, all’s spent, where our desire is got without content: tis safer to be that which we destroy than by destruction dwell in doubtful joy’. Lady Macbeth is feeling remorseful, they have not gained anything, but lost everything, they are living in an insecure pleasure. She is doubting that what they’ve done was the right thing to do, but reveals none of this to her husband. Instead she asks him why he is keeping things from her, ‘why do you keep alone’, and why he is contemplating thoughts which she says should have died with Duncan. This is the beginning of the separation of the two characters, who were previously so united in their marriage. Macbeth doesn’t tell his wife that he plans to kill Banquo, even though she asks ‘what’s to be done?’ ‘Be innocent of the knowledge dearest chuck’, gives an insight into the way that Macbeth thinks of his wife, he believes her to be untarnished, and is stil l considering her feelings. The defining scene in the separation of Macbeth and his ‘fiend-like queen’ is the banquet scene. Lady Macbeth is behaving as the gracious, well mannered hostess, giving a respectable speech to her fellow nobles. This again portrays the ‘innocent flower’ image, but I am not sure that her ‘serpent’ exists now at all. I say this because she has no intentions of killing anyone, therefore she has the right to be polite and play the role of the humble host. However, she is keeping up the pretence that Macbeth is acting normally, and that his ‘fit is momentary’. She encourages her guests to ignore Macbeth, but I imagine that she is finding it hard enough to do for herself. She again insults him, ‘quite unmann’d in folly?’ She is trying to control him in the way she did before the murder, but it’s not having the same effect. This time it is different because she can’t understand what her husband is seeing, as she isn’t going through it with him. She nonetheless covers for him when his ‘fit’ returns. This demonstrates that Lady Macbeth is devoted to her husband incessantly. It doesn’t matter for her whether he returns this devotion or not. Macbeth is the reason she stays strong, therefore when he begins to desert her, she doesn’t have a reason anymore, so this could be a cause for her ‘infected mind’ later on in the play. She is beginning to lose understanding of Macbeth, and tells him he lacks ‘the season of all natures, sleep.’ This is a very significant line, as it is again ironic because the next time we see Lady Macbeth, she’s the one that is having trouble sleeping. This is not the first time Shakespeare has made Lady Macbeth foresee the future, without realising. I think he may be continuing to do this so that it is connecting Lady Macbeth with the supernatural. Lady Macbeth has invited the supernatural in, so this could also be Shakespeare’s way of emp hasizing this fact. When Lady Macbeth begins to sleepwalk, this is a true insight into her mind. We are finally seeing her true colours, and the gradual disintegration of her mind, mentality and soul is brought to a head. Her command is that she has light by her all the time, realistically, is this the demand of a fiend? Lady Macbeth finally realises the consequences of her behaviour, and is racked with guilt. I think this scene is all about revealing the true character of Lady Macbeth, and exposing the vulnerability of this individual, who at one time showed such strength, or did she? In Polanski’s Macbeth, Lady Macbeth is shown naked, which reveals her defencelessness perfectly. She’s looking for a way to free herself of the guilt she’s been carrying for so long. Somehow though, I think she knows this can never be achieved, ‘will these hands ne’er be clean?’ Some people could argue that Lady Macbeth is looking for redemption, which I whole-heartedly believe, however, they would probably also make the point that her misconduct has been too much to expect salvation. I don’t think that she’s asking for too much to be able to try and redeem herself though, a truly evil person surely wouldn’t want to escape guilt, as there would be none. The thought of evil, which Lady Macbeth once sought after and accepted, is now haunting her in her troublesome sleep. It proves she expected murder to end after they had killed Duncan, ‘the Thane of Fife had a wife: where is she now?’ She shows remorse, and tries to cleanse her hands of the corrupted stains of murder, but she knows that ‘all the perfumes of Arabia will not sweeten this little hand.’ Some could maintain that Lady Macbeth deserves to be destroyed by evil, as she encouraged the spirits to enter her. Lady Macbeth’s conscience appears in private, whereas Macbeth’s emerges at a public banquet. This expresses the roles of men and women in Shakespeare’s day. Lady Macbeth returns to the times when her and Macbeth were closest, planning the murder together, and recounts conversations had. She is desperately trying to cling on to the person who she is so devoted to, but who has now abandoned her in his relentless pursuit for dominance. This factor points to her being a tragic figure, as we see her becoming increasingly isolated, and feel a heightening sense of pity for her. This scene marks the realisation of Lady Macbeth’s unavoidable descent to madness. I think death is welcomed by Lady Macbeth, as she knows she can never escape this swirl of grief and incessant guilt. In conclusion, Lady Macbeth’s character gradually degenerates through a false portrayal of unyielding strength, a shifting involvement with supernatural powers and gradual separation from her former life. Lady Macbeth invited evil into her life, which resulted in her being overpowered by the ‘spirits.’ There are two arguments as to whether Lady Macbeth is a fiend or a tragic figure. In my opinion, Lady Macbeth can sometimes appear as a fiend, but the overall view I have of her is as of a tragic figure, who in the end is so guilt-ridden that she takes her own life. She dominated the murder of Duncan, regarded her husband as someone she could manipulate, then when he isolated her, lost all sense of being and ended her life. She was selfish in the way that she wanted the murder to go ahead so that she could gain power, and calls on evil to support her, as she doesn’t contain it within herself. Some people might then argue that if she invited them in, she certainly deserves the dissolution of her mentality. I don’t think Lady Macbeth was aware of what the evil spirits would do to her. However, even if she was aware, would she still have called on them? I think not, but some could claim that she is so heartless she would have. Lady Macbeth never worries about the consequences until afterwards. Then it is too late for her to stop what she started. Lady Macbeth maintains human emotion throughout the whole play, for example, where she cannot kill the king because of his resemblance to her father. She is selfless in the way that everything she did, taking the daggers back, hatching the plan etc, was for Macbeth. She was totally devoted to him, even though he deserts her, when she needs him most. It is no coincidence that as soon as we sense the Macbeth’s growing apart, Lady Macbeth’s madness sets in. All in all, I don’t think Lady Macbeth deserves what she gets. Macbeth committed further crimes, yet he only showed initial guilt, but once he is past that, he becomes an unstoppable brute. She is a loyal, devoted character who is so isolated that she sees no way out. There is so much pressure, the murders of Banquo and Lady Macduff’s family return to haunt her conscience, even though she played no part in them. She is even feeling guilt for her husband’s murders, surely not a fiend-like quality? All of the pressure mounts up and she sees no means of regaining her life, and therefore decides to end her existence. She didn’t do it because she was weak, she did it because she was guilty and repentant.